Hitachi Makes Storage Virtualization History Shipping Over 4,500 Intelligent Virtual Storage Controllers Worldwide

Released on = December 4, 2006, 9:23 pm

Press Release Author = Sonali P S

Industry = Software

Press Release Summary = Bolstering its high-end storage virtualization market
leadership, Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd. (NYSE:
HIT), today announced that Hitachi, Ltd. has shipped more than 4,500 intelligent
virtual storage controllers worldwide, outpacing competitors still attempting to
gain a foothold in this critical market. By being the first and only major vendor
to implement storage controller-based virtualization, Hitachi created a new category
with its ability to provide advanced storage, data and content services for
externally attached arrays.


Press Release Body = Hitachi Makes Storage Virtualization History Shipping Over
4,500 Intelligent Virtual Storage Controllers Worldwide


Hitachi Universal Storage Platform and Network Storage Controller Continue Storage
Virtualization Market Dominance; Generating Billions of Dollars in Sales

Bangalore, December 5th, 2006 - Bolstering its high-end storage virtualization
market leadership, Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd.
(NYSE: HIT), today announced that Hitachi, Ltd. has shipped more than 4,500
intelligent virtual storage controllers worldwide, outpacing competitors still
attempting to gain a foothold in this critical market. By being the first and only
major vendor to implement storage controller-based virtualization, Hitachi created a
new category with its ability to provide advanced storage, data and content services
for externally attached arrays.

"Hitachi's largest competitors have failed to adequately respond and there is now
clear market validation with over 4,500 Universal Storage Platforms implemented to
date," said Tony Asaro, senior analyst, Enterprise Strategy Group. "As each day goes
by, Hitachi gains greater insight, knowledge, experience, and customer footprint,
and is becoming the leader in enterprise-class storage virtualization, while
leveraging its flagship Universal Storage Platform solutions. It is a brilliant
strategy and visionary in scope. The rules of the game are changing and Hitachi is
well-positioned for the next generation."

The revolutionary Hitachi Universal Storage Platform and its rack-mounted variant,
the Network Storage Controller, continue to represent the pinnacle of high-end,
enterprise storage systems and large-scale storage virtualization solutions
available in the industry today.

"Hitachi's flagship products-the Universal Storage Platform and Network Storage
Controller-are also its virtualization products, unlike competitors who continue to
rely on peripheral devices for their virtualization strategy. Clearly, Hitachi is
the leader in storage virtualization in the industry today," said Brenda Peffer,
vice president, Global Marketing, Hitachi Data Systems.

"Storage virtualization continues to be an IT imperative with the goal being better
asset utilization, consistent, dynamic and scalable performance with easily tiered
storage, availability and dynamic provisioning capabilities. Virtualization is an
enabler for IT organizations to more effectively control and manage dramatic storage
growth to meet today's ever challenging information requirements," said Carl
Greiner, senior vice president and analyst, Ovum.

The Hitachi Universal Storage Platform continues to change the industry dynamics of
data storage by powering an embedded virtualization layer capable of managing up to
32 petabytes of internal and external storage, logical partitions for the creation
of secure Private Virtual Storage Machines, and sophisticated storage-agnostic
remote copy that greatly simplifies business continuity-driving continued market
share gains that have positioned Hitachi at the forefront of storage virtualization.


"Hitachi is enabling customers to work with a safe, stable platform that they
already trust and are familiar with-an intelligent storage controller," said Hu
Yoshida, chief technology officer, Hitachi Data Systems. "CIOs don't want to worry
about another device and yet another layer of management sitting in the middle of
the network in front of their storage systems. Network-based virtualization
products\' access to physical volumes is based on managing an extent level mapping
table in a device on the network. These mapping tables create vendor lock-in and an
exposure to losing data. In Hitachi's controller-based solution, external storage
data is presented in cache for processing and then stored back so that the extent
mapping is contained with the data on the external device and not in the network,
which is the case with some vendors' virtualization appliances. In fact, Hitachi's
solution has no dependence on the network and can support direct attach, mainframe
attach, and LAN/WAN attach. Based on our superior design, we have provided our
customers with a massively parallel storage controller architecture that enables
virtualization by simply turning the feature on. It's really been a simple choice
for our customers."

About Hitachi Data Systems

Hitachi Data Systems leverages global R&D resources to develop storage solutions
built on industry-leading technology with the performance, availability and
scalability to maximize customers\' ROI and minimize their risk. By focusing on the
customer\'s perspective as we apply the best hardware, software, and services from
Hitachi and our partners, we uniquely satisfy our customers\' business needs. With
approximately 3,200 employees, Hitachi Data Systems conducts business through direct
and indirect channels in the public, government and private sectors in over 170
countries and regions. Its customers include more than 50 percent of Fortune 100
companies. For more information, please visit our Web site at http://www.hds.com.

About Hitachi, Ltd.

Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading
global electronics company with approximately 356,000 employees worldwide. Fiscal
2005 (ended March 31, 2006) consolidated sales totaled 9,464 billion yen ($80.9
billion). The company offers a wide range of systems, products and services in
market sectors including information systems, electronic devices, power and
industrial systems, consumer products, materials and financial services. For more
information on Hitachi, please visit the company\'s website at
http://www.hitachi.com.


# # #


© 2006, Hitachi Data Systems Corporation. Hitachi Data Systems is registered with
the U.S. Patent and Trademark Office as a trademark and service mark of Hitachi,
Ltd. Application Optimized Storage is a trademark of Hitachi Data Systems
Corporation. All other trade names, trademarks, and service marks used herein are
the rightful property of their respective owners.


For more information please contact :

Sonali P.S.

9844489854



Web Site = http://

Contact Details = Haudin House, Bangalore

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